| （英） |
Ethnography has a well-established history in the academic disciplines of cultural anthropology and sociology, grounded in both research and practice. Today, ethnography finds application in a variety of fields within academia and industry, serving diverse purposes such as hypothesis generation and systems evaluation. However, as opportunities for ethnography expand, concerns have arisen. The rapid expansion of ethnographic method may enlarge a research-practice gap, potentially twisting the essence of ethnography and leading to less effective practices. In this paper, we explore the concept of ``ethnographerly thinking,'' which sy stematically cultivates practical skills and capabilities of ethnography professionals, also sharpen the focus of its future research and practice, and discuss the relationship between research and practice. We also examine its relevance to human communication research. |