Paper Abstract and Keywords |
Presentation |
2013-06-14 16:20
Natural Language Processing and Marketing Yasuo Tanida, Ayako Baba, Naoki Kitora, Mathieu Bertin, Rie Tokumi, Yusuke Kawamoto, Emiko Fujii, Masato Kubo, Yoshihide Nishio, Masaru Higashi, Kotomi Takamuku, Sigeki Masuda, Yinjun Hu (Synergy Marketing) TL2013-4 NLC2013-4 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
We present in this study some concrete application examples of research in marketing science, organized following two broad themes : first, structuration and integration of the various data available to a company, such as sales history, web logs, product reviews, social networks, surveys or qualitative studies; second, building of a statistical model of the average customer, and population segmentation based on customer's values. We illustrate these subjects through specific case studies of our ongoing research applications. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Marketing Science / atural Language Processing / Social Knowledge / / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 113, no. 82, TL2013-4, pp. 19-24, June 2013. |
Paper # |
TL2013-4 |
Date of Issue |
2013-06-07 (TL, NLC) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
TL2013-4 NLC2013-4 |
Conference Information |
Committee |
TL NLC |
Conference Date |
2013-06-14 - 2013-06-15 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
University of Tsukuba |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
|
Paper Information |
Registration To |
TL |
Conference Code |
2013-06-TL-NLC |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Natural Language Processing and Marketing |
Sub Title (in English) |
|
Keyword(1) |
Marketing Science |
Keyword(2) |
atural Language Processing |
Keyword(3) |
Social Knowledge |
Keyword(4) |
|
Keyword(5) |
|
Keyword(6) |
|
Keyword(7) |
|
Keyword(8) |
|
1st Author's Name |
Yasuo Tanida |
1st Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
2nd Author's Name |
Ayako Baba |
2nd Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
3rd Author's Name |
Naoki Kitora |
3rd Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
4th Author's Name |
Mathieu Bertin |
4th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
5th Author's Name |
Rie Tokumi |
5th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
6th Author's Name |
Yusuke Kawamoto |
6th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
7th Author's Name |
Emiko Fujii |
7th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
8th Author's Name |
Masato Kubo |
8th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
9th Author's Name |
Yoshihide Nishio |
9th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
10th Author's Name |
Masaru Higashi |
10th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
11th Author's Name |
Kotomi Takamuku |
11th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
12th Author's Name |
Sigeki Masuda |
12th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
13th Author's Name |
Yinjun Hu |
13th Author's Affiliation |
Synergy Marketing, Inc. (Synergy Marketing) |
14th Author's Name |
|
14th Author's Affiliation |
() |
15th Author's Name |
|
15th Author's Affiliation |
() |
16th Author's Name |
|
16th Author's Affiliation |
() |
17th Author's Name |
|
17th Author's Affiliation |
() |
18th Author's Name |
|
18th Author's Affiliation |
() |
19th Author's Name |
|
19th Author's Affiliation |
() |
20th Author's Name |
|
20th Author's Affiliation |
() |
Speaker |
Author-1 |
Date Time |
2013-06-14 16:20:00 |
Presentation Time |
25 minutes |
Registration for |
TL |
Paper # |
TL2013-4, NLC2013-4 |
Volume (vol) |
vol.113 |
Number (no) |
no.82(TL), no.83(NLC) |
Page |
pp.19-24 |
#Pages |
6 |
Date of Issue |
2013-06-07 (TL, NLC) |
|