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Paper Abstract and Keywords
Presentation 2013-06-14 16:20
Natural Language Processing and Marketing
Yasuo Tanida, Ayako Baba, Naoki Kitora, Mathieu Bertin, Rie Tokumi, Yusuke Kawamoto, Emiko Fujii, Masato Kubo, Yoshihide Nishio, Masaru Higashi, Kotomi Takamuku, Sigeki Masuda, Yinjun Hu (Synergy Marketing) TL2013-4 NLC2013-4
Abstract (in Japanese) (See Japanese page) 
(in English) We present in this study some concrete application examples of research in marketing science, organized following two broad themes : first, structuration and integration of the various data available to a company, such as sales history, web logs, product reviews, social networks, surveys or qualitative studies; second, building of a statistical model of the average customer, and population segmentation based on customer's values. We illustrate these subjects through specific case studies of our ongoing research applications.
Keyword (in Japanese) (See Japanese page) 
(in English) Marketing Science / atural Language Processing / Social Knowledge / / / / /  
Reference Info. IEICE Tech. Rep., vol. 113, no. 82, TL2013-4, pp. 19-24, June 2013.
Paper # TL2013-4 
Date of Issue 2013-06-07 (TL, NLC) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF TL2013-4 NLC2013-4

Conference Information
Committee TL NLC  
Conference Date 2013-06-14 - 2013-06-15 
Place (in Japanese) (See Japanese page) 
Place (in English) University of Tsukuba 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To TL 
Conference Code 2013-06-TL-NLC 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Natural Language Processing and Marketing 
Sub Title (in English)  
Keyword(1) Marketing Science  
Keyword(2) atural Language Processing  
Keyword(3) Social Knowledge  
Keyword(4)  
Keyword(5)  
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1st Author's Name Yasuo Tanida  
1st Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
2nd Author's Name Ayako Baba  
2nd Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
3rd Author's Name Naoki Kitora  
3rd Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
4th Author's Name Mathieu Bertin  
4th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
5th Author's Name Rie Tokumi  
5th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
6th Author's Name Yusuke Kawamoto  
6th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
7th Author's Name Emiko Fujii  
7th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
8th Author's Name Masato Kubo  
8th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
9th Author's Name Yoshihide Nishio  
9th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
10th Author's Name Masaru Higashi  
10th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
11th Author's Name Kotomi Takamuku  
11th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
12th Author's Name Sigeki Masuda  
12th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
13th Author's Name Yinjun Hu  
13th Author's Affiliation Synergy Marketing, Inc. (Synergy Marketing)
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Speaker Author-1 
Date Time 2013-06-14 16:20:00 
Presentation Time 25 minutes 
Registration for TL 
Paper # TL2013-4, NLC2013-4 
Volume (vol) vol.113 
Number (no) no.82(TL), no.83(NLC) 
Page pp.19-24 
#Pages
Date of Issue 2013-06-07 (TL, NLC) 


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