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Presentation 2014-06-06 13:40
Human Behavior Investigation using Service Field Simulator
Takashi Okuma, Takeshi Kurata (AIST) MVE2014-1
Abstract (in Japanese) (See Japanese page) 
(in English) This paper describes a virtual reality system for analyzing human behavior in service fields and its two practical use cases. Sensing and analyzing behavior of human, including both of customer and provider, in service fields are important for designing comfortable service environments and effective service processes. However, it is not practical to collect some kind of data, such as brain wave data and body motion data in the real service situation. Therefore, we have been developing a service field simulator using virtual reality technologies. A person who experiences the virtual service field is surrounded by displays in 360 degrees not for losing sense of direction during ‘walking around’ the environment. Walking-in-place motion and direction is detected for realize a way of moving around similar to that of the real environment. In this paper, we introduce our new implementation of simulator. We replaced four image projectors to 24 liquid crystal displays for improving resolution of virtual environment for evaluating designs of product packages and signs. We also replaced a wearable sensor module for detecting foot stepping motion into RGB-D sensors set on a frame of simulator. It reduces number of the sensors attached to the person and makes it easier to experience the virtual environment. In order to show feasibility of the simulator, this paper describes two use cases of the simulator. The first use case is for studying a method for evaluating human interest to an environment using an EEG and the simulator. The second use case is for analyzing buying behavior in a drag store using an eye tracking system and the simulator.
Keyword (in Japanese) (See Japanese page) 
(in English) virtual reality / service engineering / behavior investigation / / / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 73, MVE2014-1, pp. 39-44, June 2014.
Paper # MVE2014-1 
Date of Issue 2014-05-30 (MVE) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
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All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee MVE  
Conference Date 2014-06-06 - 2014-06-07 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To MVE 
Conference Code 2014-06-MVE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Human Behavior Investigation using Service Field Simulator 
Sub Title (in English)  
Keyword(1) virtual reality  
Keyword(2) service engineering  
Keyword(3) behavior investigation  
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1st Author's Name Takashi Okuma  
1st Author's Affiliation National Institute of Advanced Industrial Science and Technology (AIST)
2nd Author's Name Takeshi Kurata  
2nd Author's Affiliation National Institute of Advanced Industrial Science and Technology (AIST)
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Speaker Author-1 
Date Time 2014-06-06 13:40:00 
Presentation Time 30 minutes 
Registration for MVE 
Paper # MVE2014-1 
Volume (vol) vol.114 
Number (no) no.73 
Page pp.39-44 
#Pages
Date of Issue 2014-05-30 (MVE) 


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