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Paper Abstract and Keywords
Presentation 2015-01-26 10:15
Estimating Effective Time of Event for Keeping Regular Customers
Hisashi Kurasawa, Takahiro Hata, Motonori Nakamura, Hiroshi Sato, Akihiro Tsutsui, Akinori Fujino, Katsuyoshi Hayashi, Koichi Takasugi (NTT) MoNA2014-61
Abstract (in Japanese) (See Japanese page) 
(in English) Various events are held in order to keep regular customers. For planning an effective event, conventional methods quantify the influence of holding the event on the duration of use. However, they have not considered the opportune time of the event. We present a novel method that estimates the effective time of the event to keep regular customers. Our method extracts the relation between the length of the pre-event period from the beginning of the use to the event time and that of the after-event period from the event time to the end of the use. Furthermore, it infers the best time to hold the event for maximizing the number of the regular customers at a time. We confirmed through evaluations using the user log of a health service that our method was effective in planning an event.
Keyword (in Japanese) (See Japanese page) 
(in English) Behavior change / Survival analysis / Event plan / / / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 417, MoNA2014-61, pp. 19-24, Jan. 2015.
Paper # MoNA2014-61 
Date of Issue 2015-01-19 (MoNA) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee MICT ASN MoNA  
Conference Date 2015-01-26 - 2015-01-27 
Place (in Japanese) (See Japanese page) 
Place (in English) Nanki Shirahama 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Ambient intelligence, ICT for Medical, Healthcare and Sports, etc 
Paper Information
Registration To MoNA 
Conference Code 2015-01-MICT-ASN-MoNA 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Estimating Effective Time of Event for Keeping Regular Customers 
Sub Title (in English)  
Keyword(1) Behavior change  
Keyword(2) Survival analysis  
Keyword(3) Event plan  
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1st Author's Name Hisashi Kurasawa  
1st Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
2nd Author's Name Takahiro Hata  
2nd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
3rd Author's Name Motonori Nakamura  
3rd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
4th Author's Name Hiroshi Sato  
4th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
5th Author's Name Akihiro Tsutsui  
5th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
6th Author's Name Akinori Fujino  
6th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
7th Author's Name Katsuyoshi Hayashi  
7th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
8th Author's Name Koichi Takasugi  
8th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
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Speaker Author-1 
Date Time 2015-01-26 10:15:00 
Presentation Time 25 minutes 
Registration for MoNA 
Paper # MoNA2014-61 
Volume (vol) vol.114 
Number (no) no.417 
Page pp.19-24 
#Pages 6 
Date of Issue 2015-01-19 (MoNA) 

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