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Paper Abstract and Keywords
Presentation 2016-01-22 17:45
Effect of Audio-Visual "Shikake" on Store Visiting Behavior
Ryo Hiromoto, Yasutaka Ogawa (Osaka Univ.), Shoko Yamane (Kinki Univ.), Naohiro Matsumura (Osaka Univ.) HCS2015-70
Abstract (in Japanese) (See Japanese page) 
(in English) Previous studies on the effect of POP (Point-of-Purchase) advertisement mainly focused on customers' "purchase" behavior. In this paper, we investigate the effect of POP on customers' "store visiting" behavior. We conducted an experiment with two types of POPs: 1) a POP with a movement and a sound, and 2) a static and silent POP. We observed the behaviors of passers-by, and revealed that a group with a girl, tended to increase the possibility of store visiting behavior.
Keyword (in Japanese) (See Japanese page) 
(in English) PoP advertising / Store Visting Behavior / Consumer Buying Decision Process / Audio-Visual stimulation / Promotion / / /  
Reference Info. IEICE Tech. Rep., vol. 115, no. 418, HCS2015-70, pp. 67-72, Jan. 2016.
Paper # HCS2015-70 
Date of Issue 2016-01-15 (HCS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Notes on Review This article is a technical report without peer review, and its polished version will be published elsewhere.
Download PDF HCS2015-70

Conference Information
Committee HCS  
Conference Date 2016-01-22 - 2016-01-23 
Place (in Japanese) (See Japanese page) 
Place (in English) Yamato Kaigishitsu 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Psychology and Life-stage of Communication, etc. 
Paper Information
Registration To HCS 
Conference Code 2016-01-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effect of Audio-Visual "Shikake" on Store Visiting Behavior 
Sub Title (in English)  
Keyword(1) PoP advertising  
Keyword(2) Store Visting Behavior  
Keyword(3) Consumer Buying Decision Process  
Keyword(4) Audio-Visual stimulation  
Keyword(5) Promotion  
Keyword(6)  
Keyword(7)  
Keyword(8)  
1st Author's Name Ryo Hiromoto  
1st Author's Affiliation Osaka University (Osaka Univ.)
2nd Author's Name Yasutaka Ogawa  
2nd Author's Affiliation Osaka University (Osaka Univ.)
3rd Author's Name Shoko Yamane  
3rd Author's Affiliation Kinki University (Kinki Univ.)
4th Author's Name Naohiro Matsumura  
4th Author's Affiliation Osaka University (Osaka Univ.)
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Speaker Author-1 
Date Time 2016-01-22 17:45:00 
Presentation Time 30 minutes 
Registration for HCS 
Paper # HCS2015-70 
Volume (vol) vol.115 
Number (no) no.418 
Page pp.67-72 
#Pages 6 
Date of Issue 2016-01-15 (HCS) 

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