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| Paper Abstract and Keywords | ||
| Presentation | 2017-06-20 10:30 On Customer Review-based Imitative Dynamics and Effects of Stealth Marketing Sho Hattori, Takafumi Kanazawa (Osaka Univ.)  CAS2017-15 VLD2017-18 SIP2017-39 MSS2017-15 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | In this paper, we model consumers' behaviors based on customer review on the Web as a population game. The review-based consumers' behaviors are interpreted as a kind of imitative behaviors and are formulated as an imitative protocol. Their aggregate behavior that is generated by using law of large numbers and is called the mean dynamics is discussed. The stealth marketing is modeled by introducing a population of players who always post positive reviews of a certain product. We also discuss its influences on the consumers' behavior. |
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| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | population game / imitative dynamics / stealth marketing / / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 117, no. 99, MSS2017-15, pp. 75-80, June 2017. | |
| Paper # | MSS2017-15 | |
| Date of Issue | 2017-06-12 (CAS, VLD, SIP, MSS) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | CAS2017-15 VLD2017-18 SIP2017-39 MSS2017-15 |
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| Conference Information | |
| Committee | SIP CAS MSS VLD |
| Conference Date | 2017-06-19 - 2017-06-20 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Niigata University, Ikarashi Campus |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Paper Information | |
| Registration To | MSS |
| Conference Code | 2017-06-SIP-CAS-MSS-VLD |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | On Customer Review-based Imitative Dynamics and Effects of Stealth Marketing |
| Sub Title (in English) | |
| Keyword(1) | population game |
| Keyword(2) | imitative dynamics |
| Keyword(3) | stealth marketing |
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| 1st Author's Name | Sho Hattori |
| 1st Author's Affiliation | Osaka University (Osaka Univ.) |
| 2nd Author's Name | Takafumi Kanazawa |
| 2nd Author's Affiliation | Osaka University (Osaka Univ.) |
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| Speaker | Author-2 |
| Date Time | 2017-06-20 10:30:00 |
| Presentation Time | 20 minutes |
| Registration for | MSS |
| Paper # | CAS2017-15, VLD2017-18, SIP2017-39, MSS2017-15 |
| Volume (vol) | vol.117 |
| Number (no) | no.96(CAS), no.97(VLD), no.98(SIP), no.99(MSS) |
| Page | pp.75-80 |
| #Pages | 6 |
| Date of Issue | 2017-06-12 (CAS, VLD, SIP, MSS) |
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