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Paper Abstract and Keywords
Presentation 2018-09-06 14:50
Measuring Similarity between Brands using Social Media Content
Yiwei Zhang (The Univ. of Tokyo), Yoshiaki Sakai (Geomarketing), Toshihiko Yamasaki (The Univ. of Tokyo) MVE2018-16
Abstract (in Japanese) (See Japanese page) 
(in English) Understanding users' behavior can greatly affect the strategies for marketing and targeted advertising. In this paper, we investigate information on social media that can help us to understand customers' preferences. We present a new scale for measuring the similarity between brands by analyzing similarity of posts from their followers. Then we evaluate our results by comparing with the real-world customers' purchasing history.
Keyword (in Japanese) (See Japanese page) 
(in English) social media / tag / image / brand / similarity / / /  
Reference Info. IEICE Tech. Rep., vol. 118, no. 211, MVE2018-16, pp. 19-24, Sept. 2018.
Paper # MVE2018-16 
Date of Issue 2018-08-30 (MVE) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF MVE2018-16

Conference Information
Committee MVE  
Conference Date 2018-09-06 - 2018-09-07 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To MVE 
Conference Code 2018-09-MVE 
Language English (Japanese title is available) 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Measuring Similarity between Brands using Social Media Content 
Sub Title (in English)  
Keyword(1) social media  
Keyword(2) tag  
Keyword(3) image  
Keyword(4) brand  
Keyword(5) similarity  
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1st Author's Name Yiwei Zhang  
1st Author's Affiliation The University of Tokyo (The Univ. of Tokyo)
2nd Author's Name Yoshiaki Sakai  
2nd Author's Affiliation Geomarketing co.,ltd. (Geomarketing)
3rd Author's Name Toshihiko Yamasaki  
3rd Author's Affiliation The University of Tokyo (The Univ. of Tokyo)
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Speaker Author-1 
Date Time 2018-09-06 14:50:00 
Presentation Time 25 minutes 
Registration for MVE 
Paper # MVE2018-16 
Volume (vol) vol.118 
Number (no) no.211 
Page pp.19-24 
#Pages 6 
Date of Issue 2018-08-30 (MVE) 

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