Paper Abstract and Keywords |
Presentation |
2022-01-28 09:40
Proposal of an Overtrust Scale of Users in Recommender Systems Aika Tsuchida, Reika Miwa, Yoshinori Hijikata (KGU), Masahiro Hamasaki, Masataka Goto (AIST) HCS2021-43 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Recommender systems have been used in many online services, and people have been exposed to such recommendations frequently that they may have come to accept them without any consideration. In this paper, we call such an attitude of users toward recommender systems "recommendation overtrust" and develop a psychological scale to measure whether users fall into recommendation overtrust or not. The developed scale is applied to users who use the recommendation function of YouTube, and the reliability of the scale is confirmed. The developed scale was found to be consistent with the responses to the questionnaire items, and correlated with the overall trust and the two metrics in TAM. It was also found that user group with high frequency of the service has relatively high value in the developed scale. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Recommender systems / Trust / Overtrust / Psychological trait / TAM (Technology Acceptance Model) / / / |
Reference Info. |
IEICE Tech. Rep., vol. 121, no. 363, HCS2021-43, pp. 1-6, Jan. 2022. |
Paper # |
HCS2021-43 |
Date of Issue |
2022-01-21 (HCS) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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HCS2021-43 |
Conference Information |
Committee |
HCS |
Conference Date |
2022-01-28 - 2022-01-29 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Online |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Food and Communication, and other general topics |
Paper Information |
Registration To |
HCS |
Conference Code |
2022-01-HCS |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Proposal of an Overtrust Scale of Users in Recommender Systems |
Sub Title (in English) |
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Keyword(1) |
Recommender systems |
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Trust |
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Overtrust |
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Psychological trait |
Keyword(5) |
TAM (Technology Acceptance Model) |
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1st Author's Name |
Aika Tsuchida |
1st Author's Affiliation |
Kwansei Gakuin University (KGU) |
2nd Author's Name |
Reika Miwa |
2nd Author's Affiliation |
Kwansei Gakuin University (KGU) |
3rd Author's Name |
Yoshinori Hijikata |
3rd Author's Affiliation |
Kwansei Gakuin University (KGU) |
4th Author's Name |
Masahiro Hamasaki |
4th Author's Affiliation |
National Institute of Advanced Industrial Science and Technology (AIST) |
5th Author's Name |
Masataka Goto |
5th Author's Affiliation |
National Institute of Advanced Industrial Science and Technology (AIST) |
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Speaker |
Author-1 |
Date Time |
2022-01-28 09:40:00 |
Presentation Time |
30 minutes |
Registration for |
HCS |
Paper # |
HCS2021-43 |
Volume (vol) |
vol.121 |
Number (no) |
no.363 |
Page |
pp.1-6 |
#Pages |
6 |
Date of Issue |
2022-01-21 (HCS) |
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