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Paper Abstract and Keywords
Presentation 2022-12-15 07:45
A product recommendation system based on eye-tracking information and package images expressing impressions after consuming
Atsushi Furuichi, Takaki Munemori, Tomoko Kajiyama, Akira Hara (Hiroshima City Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) Gaze is one of the elements that potentially express people's attention, and customer's eye-tracking data is actively used in marketing. In this research, instead of recommending products based on the past purchase activities of customers, we proposed a system that recommends products based on preference of potential buyers estimated from the package images browsed during purchasing activities and displays them in real time. For 42 carbonated beverages, we implemented the system by constructing a purchasing rule database based on the existing purchasing activity data and displaying package images reflecting impressions after drinking. We performed an experiment with 24 participants from their teens to their fifties to evaluated the proposed system by comparing a baseline system without recommendation. We confirmed that the proposed system improved both product satisfaction and consumer motivation and provided the serendipity by product recommendation that provides noticeability.
Keyword (in Japanese) (See Japanese page) 
(in English) Preference / Product package / Color / Eye tracking / Purchasing activity / Carbonated drinks / /  
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Conference Information
Committee HCGSYMPO  
Conference Date 2022-12-14 - 2022-12-16 
Place (in Japanese) (See Japanese page) 
Place (in English) Onsite (Sunport Takamatsu) and Online 
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To HCGSYMPO 
Conference Code 2022-12-HCGSYMPO 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A product recommendation system based on eye-tracking information and package images expressing impressions after consuming 
Sub Title (in English)  
Keyword(1) Preference  
Keyword(2) Product package  
Keyword(3) Color  
Keyword(4) Eye tracking  
Keyword(5) Purchasing activity  
Keyword(6) Carbonated drinks  
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1st Author's Name Atsushi Furuichi  
1st Author's Affiliation Hiroshima City University (Hiroshima City Univ.)
2nd Author's Name Takaki Munemori  
2nd Author's Affiliation Hiroshima City University (Hiroshima City Univ.)
3rd Author's Name Tomoko Kajiyama  
3rd Author's Affiliation Hiroshima City University (Hiroshima City Univ.)
4th Author's Name Akira Hara  
4th Author's Affiliation Hiroshima City University (Hiroshima City Univ.)
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Speaker Author-1 
Date Time 2022-12-15 07:45:00 
Presentation Time 25 minutes 
Registration for HCGSYMPO 
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